When marketing your website, you may choose to include the “pay-per-click” model, also called the “cost-per-click” system.
What is this?
Quite simply, it is an internet advertising model which is used to direct large volumes of traffic to websites. Advertisers pay the publisher (this is the website owner) when users click on the ad. Content sites would normally charge a fixed price per click than using the bidding system (when advertisers bid on keyword phrases relevant to their target market). This is how a generalized portal is created. It therefore drives high volume of traffic to one website thereby implementing so called “affiliate” model, providing purchase opportunities for consumers wherever they may be surfing.
The affiliates would provide purchase-point-click-through to the online merchant, structured as a pay-per-performance model: Let’s say that if the affiliate does not generate any sales, it will present no cost to the merchant. Some examples of this may include pay-per-click, banner exchange, and other revenue sharing programs.
It is important to note that although the PPC model is open to abuse through click fraud, Google and a host of others have written and implemented authentic automated systems there against any abusive clicks through industry related competitors or corrupt web developers. Please contact us to find out more about how you can integrate the PPC model into your business.